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mission, vision, values
mission
Promote diversity and inclusion in the wine industry by creating a welcoming environment for everyone, regardless of ethnicity, origin or social class. Develop beverages and foods that value Brazilian cultural traditions and reflect the richness of our terroir.
vision
To be a Brazilian winery recognized nationally and internationally for the excellence of its wines, other beverages and foods, in addition to its commitment to inclusion, sustainability and cultural diversity, aiming to be Brazil's reference in authentic and memorable wine experiences.
values
Inclusion: Creating a welcoming environment where everyone feels part of the wine community;
Diversity: Celebrating Brazil’s rich cultures in our products and practices, reflecting the plurality of our country;
Sustainability: Implementing responsible practices that respect the environment and protect the health of our terroir;
Authenticity: Ensuring transparency and honesty in all interactions, from production to customer relationships;
Innovation: Exploring new approaches and solutions that surprise our consumers, respecting traditions while embracing the future.